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Brand loyalty Venn diagram

Many of us have experiences with brands in our daily lives. Maybe we only buy a particular confection or soda versus a competitor that looks just as good and appears to offer many of the same features. Why? 

 

Some of us may have memories of parents or relatives only choosing a detergent, car, or furniture manufacturer or dealer. Why? Is this brand preference or loyalty a thing and how does it compare with the past?

Woman holding gift and making sad face
Wow! Thanks for thinking to get me a gift! You shouldn't have. The truth: you are thinking maybe they really shouldn't have. It is an awkward situation for some. Maybe it is in poor taste, a size too small, or just not that useful for you in particular. 
Two young women sharing gossip

On a rant for all the ages, he shuts them down with just one photo Slam! An angry celebrity has unleashed a twitter storm as the Internet responds. Frustrated by trolls, she claps back at the haters and shuts them down with one epic social media post.